My Website Is Loading Slow. What Do I do?
How To Speed Up Your Wix Website?
We've all been there, you click on a website and patiently wait for it to load - only to get frustrated and head for the big red X. The speed of your website is crucial. A slow-loading website can frustrate users and drive them away. For those using the Wix platform, there are several strategies to improve loading speeds and enhance overall site performance.
Understanding the Importance of Speed
Website loading speed impacts user experience, engagement, and SEO rankings. Google considers site speed as a ranking factor, making it even more critical for your website to load quickly. To get an idea of your website loading speed check out Page Speed Insights >
Tips to Speed Up Your Wix Website
Optimize Image Sizes: Large images can significantly slow down your website. Use Wix’s built-in image optimization tools or manually resize and compress images before uploading them. Go for JPEG rather than PNG formats and aim for around 300kbs per image.
Limit the Use of Heavy Media Files: While videos and animations can enhance your site, they can also slow it down. Use these elements sparingly and opt for optimized media formats.
Minimize the Use of Third-Party Apps: Each app added to your Wix site can impact loading time. Keep the number of apps to a minimum and only use those that are absolutely necessary.
Leverage Wix’s Advanced Features: Wix offers features like lazy loading (where images load only when they come into view) and Progressive Web App (PWA) capabilities which can enhance loading times.
Utilize Content Delivery Networks (CDNs): CDNs store your site’s content on multiple servers around the world, reducing the distance data needs to travel, which can speed up loading times.
Regularly Review Your Site: Periodically check your website’s performance using tools like Google PageSpeed Insights. This can help identify specific areas for improvement.
Enable Browser Caching: This allows visitors’ browsers to store certain elements of your site, so they load faster on subsequent visits. Learn more about that here >
Reduce HTTP Requests: Minimize the number of elements on your page to reduce the number of HTTP requests required for your page to load.
Streamline Your Design: A clean, simple design can significantly improve your website’s loading speed. Avoid overcrowding your pages with too many elements.
Ensuring that both users and search engines have an optimal mobile experience is vital for your website's performance optimization and should be a key element of your website launch checklist. With Google's mobile-first crawling approach and the growing trend of mobile browsing among users, prioritizing your mobile website in page speed optimization is essential.
So, What Do You Do If Your Website Loads Slow?
Improving the loading speed of a Wix website requires a combination of best practices in web design and regular maintenance. By optimizing images, minimizing the use of heavy media and third-party apps, and leveraging Wix’s advanced features, you can significantly enhance your website’s performance. Remember, a faster website not only provides a better user experience but also improves your site's SEO ranking.
Need helping in improving the loading speed of your Wix site? Reach out today >
Hausman Graphics is a certified Wix Partner and creates stunning websites for businesses in the UK, USA and beyond. If you are looking for a new website, a fresh look for your current website, or are seeking to improve your performance on Google, contact us today and let's get started. Or if you'd like to learn a little more first, read our recent feature in The Drum.