How to Reach the First Page on Google
Updated: Jul 10
How to Reach the First Page on Google
When it comes to online visibility, every business's dream is to show up on the first page of Google search results. Why? It's simple: the majority of users rarely go past the first page when searching for information. Therefore, ranking on the first page can significantly increase your website's visibility, traffic, and conversion rates.
So, how can you achieve this feat?
Firstly, You Need To Understand How Google Works
Before embarking on your journey to the first page, it's crucial to understand how Google works. Google's main goal is to provide users with the most relevant and high-quality results based on their search queries. Google uses sophisticated algorithms to index and rank webpages. These algorithms consider over 200 ranking factors, including website quality, relevance, user experience, and more. Google continually updates these algorithms, making SEO a dynamic and ongoing process.
Use Relevant Keywords
Keywords are the terms that people enter into Google when conducting a search. They're a critical component of SEO because they help Google understand the content on your page. To rank on the first page, you need to identify and incorporate relevant keywords into your website. These should align with the search terms your target audience is using. Once you've identified your keywords, incorporate them into your website's content, meta tags, URLs, and alt tags. However, avoid "keyword stuffing," as this can lead to penalties from Google. Alternatively, if you're reading this and thinking 'ehhhh..', reach out to us and we'll provide a quotation! Find more information on our SEO service and approach.
Prioritize High-Quality Content
Content is king when it comes to SEO. High-quality, relevant content is one of the primary factors Google considers when ranking webpages. Your content should provide value to the user and answer their search queries effectively. Long-form content tends to perform better in Google rankings because it provides comprehensive information on a given topic. Aim to produce content that goes into depth on your chosen subject and outperforms your competitors in terms of quality and value.
Optimize Your Website's User Experience
Google's algorithms consider user experience when ranking websites. Websites that load quickly, are easy to navigate, and are mobile-friendly tend to rank higher. Use tools like Google PageSpeed Insights to assess your site's loading speed. If your site is slow, consider optimizing your images, enabling browser caching, and reducing server response time. Ensure your website is mobile-friendly. With more people using smartphones to browse the internet, Google has implemented mobile-first indexing, meaning it primarily uses the mobile version of your content for indexing and ranking.
Secure Your Website
Google prioritizes websites that are secure. If your site doesn't have an SSL certificate (as indicated by 'https' in your URL), it's time to get one. An SSL certificate encrypts data transferred between a user's browser and your website, enhancing your site's security. Google favors secure websites and even labels non-https sites as "not secure," which can deter visitors. Luckily, websites on the Wix platform have this built in.
Use Internal and External Links
Internal links are links that direct users to another page on your website. These links help Google understand the structure and hierarchy of your website and can contribute to improved ranking. External links (or backlinks) are links from other websites that direct users to your site. High-quality backlinks signal to Google that your site is a reputable source of information. You can build backlinks through guest posting, partnerships with other businesses, and creating high-quality content that others want to link to.
Leverage Social Media
While social media signals aren't a direct ranking factor, they can contribute to higher Google rankings. When your content is shared widely on social media, it increases its visibility, which can lead to more clicks, shares, and backlinks—all factors that Google considers in its rankings.
Implement Schema Markup
Schema markup is code that you add to your website to help Google provide more informative results to users. It can help your site feature in rich snippets (enhanced search results), which can significantly improve your visibility on the search results page.
Monitor Your SEO Progress
Finally, keep track of your SEO efforts and progress. Tools like Google Analytics and Google Search Console provide valuable insights into your site's traffic, user behavior, and performance in search results. Use these insights to tweak and refine your SEO strategy.
Reaching the first page on Google is not an overnight process—it requires time, effort, and a strategic approach. By understanding how Google works and implementing these strategies, you can improve your chances of securing a spot on the first page. Remember, SEO is an ongoing process. Stay updated with the latest SEO trends and Google algorithm updates to keep your site optimized and ready to climb the ranks.
Hausman Graphics is a certified Wix Partner and creates stunning websites for businesses in the UK, USA and beyond. If you are looking for a new website, a fresh look for your current website, or are seeking to improve your performance on Google, contact us today and let's get started. Or if you'd like to learn a little more first, read our recent feature in The Drum.