Choosing the Right Platform for Your Website
Updated: Jul 10, 2023
Why Wix Reigns Supreme: Choosing the Right Platform for Your Business
When it comes to choosing a platform for building a website, two names often dominate the conversation: Wix and WordPress. Both platforms offer compelling features and benefits, but depending on your business needs and technical proficiency, one might serve you better than the other. In this article, we'll explore why Wix may be a superior choice for many users.
Ease of Use
Arguably, the most significant advantage Wix has over WordPress is its ease of use. Wix uses a drag-and-drop interface, which is incredibly intuitive and user-friendly. You can easily select, move, and edit elements right on your webpage. This makes Wix an excellent option for beginners or those who don't have much experience in web design or coding. On the other hand, WordPress, while powerful, has a steeper learning curve. It often requires at least a basic understanding of HTML, CSS, and PHP to customize and manage your website fully.
Design Flexibility
Wix offers more than 500 professionally designed templates. These templates are categorized by industry or website type, allowing you to find the perfect design for your business quickly. Furthermore, all Wix templates are fully responsive, ensuring that your website will look good on any device, whether it's a desktop, tablet, or smartphone. While WordPress also offers numerous themes, not all are free, and the quality can vary significantly. Moreover, making your WordPress site responsive often requires additional customization or plugins.
Pricing Transparency
Wix offers straightforward and transparent pricing packages. Its plans are all-inclusive, which means you get hosting, customer support, and all other features under one price. This makes it easy for businesses to plan their budgets. In contrast, while WordPress itself is free, additional costs can quickly add up. You'll need to pay for hosting, premium themes, plugins, and possibly developer costs if you're not technically inclined. This lack of upfront pricing can make WordPress a more expensive option in the long run.
Built-In Security
With Wix, security is managed at the platform level, meaning you don't have to worry about performing updates or looking out for security vulnerabilities yourself. The platform handles all updates, ensuring your site is always protected with the latest security features. WordPress, being self-hosted, requires more hands-on management when it comes to security. You have to ensure that your version of WordPress and all your plugins are always updated to avoid potential security risks.
Robust Customer Support
Lastly, Wix provides robust customer support, including a comprehensive help center, email, and phone support. Every template and tool in Wix comes with support. In contrast, WordPress support depends on the theme or plugin developer or your hosting company. While there's a vast community of users to help, there's no centralized support system, which can be a disadvantage for those who aren't technically savvy.
Summary
While both Wix and WordPress have their pros and cons, Wix shines in its ease of use, design flexibility, transparent pricing, built-in security, and robust customer support. Especially for small businesses, startups, or individuals who are new to website building, Wix offers a comprehensive, easy-to-use, and hassle-free solution.
RELATED ARTICLES
Hausman Graphics is a certified Wix Partner and creates stunning websites for businesses in the UK, USA and beyond. If you are looking for a new website, a fresh look for your current website, or are seeking to improve your performance on Google, contact us today and let's get started. Or if you'd like to learn a little more first, read our recent feature in The Drum.