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Enhancing Trust with Trustpilot: A Game-Changer for Small Businesses on Wix


Adding trust pilot widget to wix

Enhancing Trust with Trustpilot: A Game-Changer for Small Businesses on Wix


For small businesses today, creating a strong online presence is key. As a designer of Wix websites, I've seen firsthand how important it is for these businesses to not only look good online but also to build real trust with their customers. This is where Trustpilot reviews come in. By adding customer reviews to your Wix site, you're showing new customers that you're trustworthy and that your current customers are happy. It's a simple but powerful way to stand out and grow your business - and currently only Trustpilot are cutting it.


In this article, we'll explore how Trustpilot reviews can make a big difference for small businesses on Wix, helping them connect with their customers and build a stronger online presence.


The Power of Customer Reviews

Customer reviews are not just feedback; they are powerful testimonials that shape the perception of your brand. Studies show that 92% of consumers hesitate to make a purchase if there are no customer reviews, highlighting the significant impact of reviews on purchasing decisions.


trustpilot widget wix

Trustpilot and Small Businesses

Trustpilot, a renowned customer review management tool, offers a platform where businesses can collect and display reviews. It’s a transparent way for small businesses to showcase their reliability, quality of service, and customer satisfaction.

add trustpilot widget to wix

Advantages of Integrating Trustpilot with Wix Websites

For small businesses operating on the Wix platform, integrating Trustpilot means seamless synchronization of reviews and website content. This integration enhances user experience, as potential customers can easily view genuine reviews directly on your site.


Integration Options

There are a few apps on in the Wix App Market that offer Trustpilot reviews, only 2 I believe are worth mentioning, TrustPilot Review and Fera Reviews. Both apps offer free and premium plans and to be honest both are worth it. To maximize the benefits of Trustpilot on your Wix site, encourage customers to leave reviews, respond promptly to feedback, and regularly update your Trustpilot profile. Transparency and engagement are key to leveraging this powerful tool.


add trustpilot widget to wix

Building Credibility with Trustpilot Reviews

Trustpilot reviews serve as social proof, a crucial element in building business credibility. They provide prospective customers with unbiased opinions, significantly influencing their decision-making process. Real-life success stories from small businesses that have seen growth and improved customer trust through Trustpilot can be particularly persuasive.


Pros of Trustpilot Reviews

  • Increased Trust and Credibility: Displaying genuine customer reviews can significantly enhance the trustworthiness of a business.

  • SEO Benefits: Trustpilot reviews can improve your website's search engine visibility, driving more organic traffic.

  • Enhanced Customer Feedback Loop: Regular customer reviews provide valuable insights into your business’s strengths and areas for improvement.


Cons of Trustpilot Reviews

  • Potential for Negative Reviews: Negative feedback, while valuable, needs to be managed effectively to prevent harm to your business reputation.

  • Cost Implications: Trustpilot offers various pricing tiers, which may be a consideration for budget-conscious small businesses.

  • Management Time: Actively managing and responding to reviews can be time-consuming.


add trustpilot widget to wix

Statistics and Research

Data underscores the value of Trustpilot reviews in business growth. For instance, businesses using Trustpilot have seen a 19% increase in sales, thanks to the enhanced trust factor. Moreover, websites showcasing user reviews can experience an increase in conversion rates by up to 270%.


Alternatives to Trustpilot

While Trustpilot is a leading platform, other services like Google Reviews and Yelp also play a significant role in customer decision-making. Each platform has its unique features and should be selected based on specific business needs and customer demographics.


So Should You Integrate Trustpilot On Your Wix Website?

Integrating Trustpilot reviews into Wix websites is a strategic decision that can significantly boost the credibility and success of small businesses. In a world where consumer trust is paramount, showcasing real, unbiased customer feedback is a powerful way to differentiate your business and build lasting customer relationships.


If you’re looking to enhance your small business’s online presence and build trust with potential customers, consider integrating Trustpilot reviews into your Wix website. Contact us for expert guidance and start transforming the way customers see your business today.





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Hausman Graphics is a certified Wix Partner and creates stunning websites for businesses in the UK, USA and beyond. If you are looking for a new website, a fresh look for your current website, or are seeking to improve your performance on Google, contact us today and let's get started. Or if you'd like to learn a little more first, read our recent feature in The Drum.

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