Do Wix Websites Show Up On Google?
Understanding the Online Visibility of Wix Websites
Ok, so I have been designing websites on the Wix platform for what seems like a century and in that time - even recently - I have had the same question put to me, 'Do Wix websites show up on Google?' The answer, simply put, is yes, nowadays it does not matter if you're using Wix or Wordpress. But let's delve deeper to understand how Wix websites interact with Google.
The Mechanics of Search Engine Visibility
When it comes to search engine optimization (SEO), many factors determine how well a website ranks on Google. These include website design, content quality, user experience, mobile-friendliness, loading speeds, and proper use of keywords. Wix, as a website builder, provides a platform that addresses these factors just as Wordpress does.
Wix and Google: A Symbiotic Relationship
Wix websites are designed to be SEO-friendly. The platform offers a range of tools and features, such as:
> Mobile-Responsiveness With the increasing use of mobile devices, having a website that adjusts to different screen sizes is essential.
> User-Friendly Site Navigation
Good site structure helps Google’s bots to crawl and index your website efficiently.
> Speed Optimization
Wix has made strides in ensuring that websites hosted on its platform load quickly, a key factor in SEO. Learn more about the importance of a fast loading website >
> Customizable Metadata
Wix allows you to customize page titles, descriptions, and URLs, which are critical for SEO.
Case Studies and Success Stories
I have worked with many businesses over the years and achieved a page 1 listing on Google despite the websites all being built on Wix, these success stories are a testament to Wix's capabilities in SEO. It’s important to note that simply using Wix doesn’t guarantee top rankings, SEO is an ongoing process that involves regular content updates, keyword optimization, and staying abreast of Google's algorithm changes.
Best Practices for Enhancing Wix SEO
To maximize the chances of your Wix website showing up on Google, consider these tips:
> Regular Content Updates
Keep your website fresh with regular blog posts, articles, or updates. Google will always prefer websites that are updated regularly, so even if you're not posting blogs (which I do recommend you start), adding new content can show you're update to date.
> Keyword Optimization
Research and use relevant keywords in your content. This is essential - optimise your website with the wrong phrases and nobody will ever find you! The trick is to anticipate what your target audience will likely type into Google to find your website, of course, unless you use specific software this will largely be guess work. There a range of keyword planner sites out there but to be honest they charge quite a lot and for a small business I often think this money is better spent elsewhere, ie, on an SEO service where this is all included. Wink Wink - oh if you insist - email info@hausmangraphics.com and tell me about your project and I shall send over a quote :)
> Leverage Wix SEO Tools
Use Wix’s SEO Wiz for personalized SEO plans. Great if you're not sure about the whole SEO thing and don't have the budget to hire and expert. You won't get the results a professional can achieve but atleast you'll avoid making costly SEO errors!
> Build Quality Backlinks
Encourage reputable websites to link to your site. High authority backlinks are important but beware of those spammy emails selling lists of backlinks, chances are they're all just low authority links can that actually do damage! Learn more about backlinks >
> Engage on Social Media
Increase your online presence and drive traffic to your website.
So, Do Wix Websites Show Up On Google?
Wix websites do show up on Google, provided that the website owners utilize the platform’s SEO tools effectively and follow best SEO practices. Remember, SEO is not a one-time setup but a continuous effort. With dedication and the right strategies, your Wix website can not only appear on Google but also rank well.
If you've hit a wall and need some help reach out today :)
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Hausman Graphics is a certified Wix Partner and creates stunning websites for businesses in the UK, USA and beyond. If you are looking for a new website, a fresh look for your current website, or are seeking to improve your performance on Google, contact us today and let's get started. Or if you'd like to learn a little more first, read our recent feature in The Drum.