Bricks and Clicks: Web Design Strategies for Construction Firms
Updated: Jul 10, 2023
Web Design for Construction Companies
Your construction company's website is more than just an online business card, it's a crucial tool for showcasing your work, attracting new clients, and driving your business forward. This blog post dives into the essential elements your construction company's website needs to impress and convert your visitors.
When visitors arrive at your website, they should be greeted with an intuitive, aesthetically pleasing design that aligns with your brand. Make sure your website is easy to navigate, with a clear menu, readable fonts, and logical page hierarchy. Also, ensure your website is responsive, so it displays correctly on different devices, especially on mobile.
First Impressions - Importance Of The Hero Image
One of the most prominent elements of your website will be the hero image – the large banner image placed front and center on your homepage. This image serves as a powerful tool to immediately communicate your company message, the scope of your projects, and the quality of your work. When selecting a hero image (or video), consider the following:
Relevance: The image should represent the core of your business. It might be a visually striking shot of one of your most impressive construction projects or a dynamic image of your team in action.
Quality: High-resolution, professional photos are a must. Blurry or pixelated images can give a negative first impression. Remember to keep the image within 500kbs otherwise it can affect the loading speed of your website.
Message Integration: Many websites overlay a brief message or call-to-action on the hero image. If you choose to do this, ensure the image and text complement each other both in terms of color and composition for maximum effect.
By making thoughtful choices about your hero image, you can immediately show potential clients what your construction firm is about, creating a powerful and positive first impression.
Portfolio of Work
One of the most crucial elements of a construction company’s website is the portfolio section. Showcasing your past projects not only demonstrates your expertise and skills but also gives potential clients an idea of what you can offer them. Include brief details about each project, such as the client, location, project duration, and unique challenges overcome. Allowing a user the ability to filter projects will ensure increased engagement as they find the projects that are most interesting and relevant to them.
Testimonials and Reviews
Positive customer feedback can significantly influence a potential client's decision. Include testimonials from satisfied clients, along with their names and photos, if possible. Video testimonials can be particularly powerful.
Clear Contact Information and Multiple Locations
Prominently display your contact information on every page, this is best handled in the footer. If you have multiple locations, each should have its own dedicated section on a Contact page. Google Maps integration can help customers locate your offices or work sites easily. Learn more about setting up a Google Business Profile >
Comprehensive Services Page
List all the services you offer on a dedicated Services page, providing enough detail to answer common questions and give prospective clients a clear idea of what they can expect. This could range from pre-construction consulting and project management to construction and post-construction services. It is also useful to include your services on the homepage and link to your services page, perfect if you want to highlight key services when you have many.
About Us Page
Tell your company's story on the 'About Us' page. Share when and why the company was founded, your values, what sets your company apart, and your unique selling proposition. A clear and compelling mission statement can inspire your team, attract like-minded clients, and differentiate your company from competitors. Share your company's primary purpose, how you intend to achieve it, and the standards that guide your actions.
People want to do business with people, not just companies. Showcase your team with professional headshots, brief bios highlighting their expertise and roles within the company, and any awards or recognitions they've received.
Engaging Blog Content
Regularly publishing blog content on topics relevant to your potential clients can increase your visibility in search engines, establish your firm as an industry expert, and provide value to your audience. Consider posts on industry trends, project case studies, tips for hiring a construction firm, and content you think your audience will find useful and informative.
Strong Calls to Action (CTAs)
Every page on your site should guide visitors towards a specific action. Whether it's to contact you, request a quote, or download a guide, make sure your CTAs are clear, concise, and compelling. A strong 'call to action' will tie in key elements of your brand - whether though type or imagery (or both) - to direct the user into action.
Your website should be optimized for search engines to increase your online visibility. This includes using relevant keywords, having a fast-loading site, including meta descriptions for your pages, and using alt text for your images. Learn more about how to optimize your website for search engines >
Allowing your audience to directly chat with you can prove transformative, by answer their queries and guiding them towards the next step you can improve the overall user experience and increase conversion rates. Most social media companies allow website integration so you don't necessarily need a custom-built or native chat application.
Showcase of Certifications, Licenses, and Affiliations
Displaying your certifications and affiliations can help establish credibility and trustworthiness. This can include industry-specific certifications, safety standards you adhere to, and memberships in professional bodies. Larger businesses and governmental organizations may require copies of relevant documentation, consider allowing document downloads if you have specific insurance or liabilty certificates.
Feature Previous Clients
Showcasing the logos of previous clients on your website can significantly enhance your credibility, especially if you've partnered with well-known companies. Choose a prominent spot on your website for these logos—your homepage, about page, or a dedicated 'Our Clients' section. Always use high-quality, consistent logo images and remember to get permission from each client before featuring their logo. If possible, add context such as brief case studies or testimonials alongside each logo to provide potential clients a clear understanding of your work. This straightforward addition can greatly boost trust in your construction firm and make potential clients more confident in choosing your services.
Highlight your commitment to sustainability and responsible business practices. Share your green initiatives, eco-friendly construction methods, and any relevant certifications.
Social Media Integration
Use social media to connect with potential clients, share updates, and showcase your work. Ensure social icons are clearly visible on your website. Consider having share buttons on your blog posts and even integrate live feeds of your social media posts on certain pages.
Examples Construction Websites
So, Can Bricks Lead To Clicks?
By following these strategies, your construction firm's website will not only look professional and visually appealing, but it will also serve as an effective tool to showcase your expertise, build credibility, and attract new business.
Hausman Graphics is a certified Wix Partner and creates stunning websites for businesses in the UK, USA and beyond. If you are looking for a new website, a fresh look for your current website, or are seeking to improve your performance on Google, contact us today and let's get started. Or if you'd like to learn a little more first, read our recent feature in The Drum.