What Is 'Domain Authority' and How Do I Improve It?
Updated: Jul 8, 2023
What Is 'Domain Authority' and How Do I Improve It?
Domain Authority (DA) is a metric developed by Moz that predicts a website's ranking potential on search engine result pages (SERPs). In this article we'll explore the ins and outs of Domain Authority and how it can be improved.
What is Domain Authority?
Domain Authority is a scoring system developed by Moz that predicts how well a website will rank on search engine result pages. Scores range from 1 to 100, with higher scores indicating a greater ability to rank. DA is calculated using multiple factors, including the number of total links, linking root domains, and other signals, aggregated into a single DA score. This score can then be used to compare websites or track the 'ranking strength' of a website over time.
It's essential to remember that Domain Authority is a relative metric. It does not have a direct impact on the website's ranking on SERPs; instead, it serves as a predictive measure of the ranking potential. Its primary function is in comparing the DA scores of different sites and understanding where a specific website stands against its competitors.
How is Domain Authority Calculated?
Domain Authority is calculated using an algorithm developed by Moz, which encompasses more than 40 different factors. These include:
Linking Root Domains - The number of unique domains linking to a website.
Number of Total Links - The total number of inbound and outbound links to a website.
MozRank - Moz's version of Google's PageRank, reflecting the popularity and importance of a particular webpage. Check your domain authority >
MozTrust - Moz's measure of a site's trustworthiness
These factors are used to create a machine learning model that predicts how a website will perform in search rankings. If you have only recently purchased your domain and connected it to a live site, don't worry if your score is 0 - this is normal!
How to Improve Domain Authority?
Improving Domain Authority requires a well-rounded SEO strategy focused on enhancing the overall quality of a website and its content. Here are some practical strategies:
Improve Link Profile High-quality, relevant backlinks are vital for a good DA score. Engage in ethical link-building practices such as guest blogging, content marketing, and broken link building. Avoid bad SEO practices like buying links or participating in link farms as these can end up harming your overall performance on Google.
Optimize On-Page Content High-quality, SEO-friendly content attracts more backlinks. Use appropriate keywords, meta tags, header tags, and create a user-friendly URL structure. A good content strategy focuses on value, relevancy, and uniqueness. High Quality SEO Friendly Quality - Creating high-quality, SEO-friendly content is like crafting a magnet that draws more attention and links to your website. This involves selecting the right keywords - the words or phrases people use when they search - and including them naturally in your content. Metadata - Meta tags and header tags are snippets of code that tell search engines what your content is about. They too should reflect your target keyphrases. User Friendly URL - A user-friendly URL is the web address of your page; it should be easy to read and related to your content. For example, if you have an online store that sells books and you have a page dedicated to science fiction books, a user-friendly URL might look like this: www.yourbookstore.com/science-fiction-books. This URL is straightforward, easy to understand, and describes what users will find on the page. It also includes keywords ("science fiction books") that people might use when searching for this kind of page.
Improve Site's Technical SEO Technical aspects such as XML sitemap, robots.txt, site structure, navigation, URL structure, and meta tags should be optimized. Mobile-friendliness, page speed, and the use of SSL can also influence DA.
What is an XML Sitemap? - An XML sitemap is a roadmap for search engines, showing them all the important pages on your site.
What ia robots.txt file? - The robots.txt file tells Google which pages they should and shouldn't look at.
Site Structure - Optimizing your site structure, navigation, and URL structure is about making it easy for both search engines and users to find their way around your site.
Meta Tags - Meta tags provide essential information about your pages to the search engines.
Mobile Friendly - Ensuring your site is mobile-friendly is crucial, as more people now browse on their phones than on computers.
Page Speed - Fast page speed keeps users from leaving out of frustration and signals to search engines that your site provides a good user experience.
SSL Certificate - Lastly, using SSL means your site is secure, which search engines favor because it protects users' information. If your website is built on the Wix platform you can ignore this as your hosting package will include your SSL certificate.
Increase Social Signals Social signals such as likes, shares, and comments may indirectly influence DA. A strong social media presence contributes to brand visibility and can attract more backlinks.
Patience and Consistency Lastly, improving DA is not an overnight process. It requires consistent efforts over time, aligned with Google's best practices.
Domain Authority is an important metric that provides insight into a website's potential torank in SERPs. It aids in gauging the relative competitiveness of a website and directing strategic SEO efforts.
While the DA score doesn't influence search rankings directly, it serves as a valuable tool for understanding the strength of a website's SEO strategy. Improving Domain Authority is a multifaceted task that requires a comprehensive and ethical SEO strategy, focusing on improving link profiles, on-page content, technical SEO, and increasing social signals. However, it is critical to remember that improvements in Domain Authority, and consequent SERP rankings, demand consistency, and adherence to white-hat SEO practices over a prolonged period.
Domain Authority Summary
By understanding Domain Authority's role in SEO and implementing strategic efforts to improve it, businesses and individuals can enhance their online presence, drive more organic traffic to their websites, and ultimately, achieve their digital goals.
Hausman Graphics is a certified Wix Partner and creates stunning websites for businesses in the UK, USA and beyond. If you are looking for a new website, a fresh look for your current website, or are seeking to improve your performance on Google, contact us today and let's get started. Or if you'd like to learn a little more first, read our recent feature in The Drum.