Is Wix Good for Ecommerce?
Updated: Jul 10
Is Wix Good for Ecommerce?
In today's digitally-driven economy, finding the right platform for your online store is essential. With numerous ecommerce solutions available, it can be challenging to choose the best fit for your business. Wix, a well-known website builder, has made significant strides in its ecommerce offerings with Wix Stores. But is Wix genuinely good for ecommerce? Let's explore.
Getting Started with Wix Stores
Wix Stores is the ecommerce solution offered by Wix. It allows you to create a professional online store without needing to know how to code. With an intuitive drag-and-drop interface, you can customize your store's design, manage your inventory, and even handle secure online payments and shipping arrangements.
Building Your Online Store
Setting up an online store with Wix is straightforward. After you sign up and choose 'Online Store' as your business type, Wix guides you through the process. First, you'll select a template. Wix offers a variety of ecommerce templates designed to showcase products beautifully. Once you've picked a template, you can customize it with the Wix Editor, changing the layout, colors, fonts, and more. If you'd like a more custom Ecommerce website developed, reach out to us >
Next, you'll add your products. This is as simple as going to the Wix Dashboard, selecting 'Store Products' under 'Store Management,' and then 'Add New Product.' Here you can upload product photos, set prices, write descriptions, and manage stock levels. Need the complete guide? See below >
Payment and Shipping Solutions
Wix Stores supports a variety of payment methods, including credit/debit cards, PayPal, and offline payments. It also integrates with several major payment providers, giving your customers flexibility in how they pay. Shipping settings are just as flexible. You can offer domestic or international shipping, set your rates, or offer free shipping for orders over a certain amount. Wix also allows you to set up real-time shipping rates, which calculate the shipping cost based on the customer's location and the package's weight.
Marketing and SEO Tools
To help get your store noticed, Wix provides built-in SEO tools. These can guide you in improving your site's visibility on search engines. The Wix SEO Wizard creates a personalized plan for your site and walks you through the process of improving your SEO. Short on time? Reach out to us for a personalized SEO quote > For marketing, Wix offers integrated email marketing with beautiful templates. There's also Wix Chat, which lets you talk to site visitors in real-time, answer their questions, and potentially convert them into customers.
Analyzing Your Performance
Wix Stores also provides analytics to help you understand your sales, track trends, and make data-driven decisions. It includes vital metrics like total orders, revenue, top-selling products, and customer data.
Example of Ecommerce Sites Built on Wix
Featured Example: Hooman's Friend | Pet Products View Ecommerce Site >
Other Examples of Stores Build on the Wix Platform
Wix Stores FAQS
How much does Wix Stores cost?
Wix Stores is included in Wix's business and ecommerce plans. Plans start at $23/month and go up to $500/month for the Enterprise plan. All plans include secure online payments, plans from Business Unlimited upward include additional ecommerce features. For the most recent pricing information visit Wix Stores >
Can I use my own domain name with Wix Stores?
Does Wix Stores support dropshipping?
Yes, Wix Stores supports dropshipping. You can integrate with dropshipping apps such as Modalyst and Spocket, allowing you to easily add and sell products from various suppliers directly on your Wix website.
What payment options does Wix Stores support?
Wix Stores supports a wide range of payment options including credit/debit cards, PayPal, and offline payments like cash on delivery or wire transfer.
Can I sell digital products on Wix Stores?
Yes, you can sell digital products on Wix Stores. You can offer digital goods like music files, ebooks, or image files for download after purchase.
Can I customize my store's design with Wix Stores?
Absolutely. Wix offers a drag-and-drop editor which you can use to customize your store’s look and feel, ensuring it aligns with your brand.
How does Wix handle SEO?
Wix has a range of built-in SEO tools. It also offers the Wix SEO Wiz, a step-by-step plan to help improve your site's SEO. However, for more complex SEO needs, you might need to use third-party apps or professional SEO services.
How To Set Up Your Wix Store: A Step-by-Step Guide
Create a Wix Account: Go to Wix.com and sign up for a new account, or log in if you already have one.
Select 'Create New Site': On your dashboard, click on 'Create New Site.' When asked what kind of website you want to create, select 'Online Store.'
Choose a Template: Browse through the available templates to find one that suits your brand and product line. You can filter templates by industry to help narrow your search. Click 'Edit' when you've found a template you like.
Customize Your Site: Using the drag-and-drop editor, customize your site to match your brand. You can add your logo, change the color scheme, update the font, add new pages, and more.
Add Your Store: If your template doesn't already include a store, go to the editor, click on the 'Add' button on the left, select 'Store,' and then 'Add to Site.' This will add a store page to your site.
Add Products: Go to your site dashboard, select 'Store Products' under 'Store Management,' and then 'Add New Product.' You can then add photos, a title, a description, and a price for each product. You can also track inventory by inputting the quantity of each product you have in stock.
Set Up Payment Methods: From the dashboard, go to 'Settings,' then 'Accept Payments.' Choose the payment methods you'd like to accept, such as credit cards or PayPal. Wix offers a variety of payment options, so pick what works best for your customers.
Configure Your Shipping Rules: In the dashboard, go to 'Settings' and then 'Store Shipping.' Here you can set up shipping rules based on location, weight, or product price. You can also offer free shipping or in-store pickup.
Customize Your Store's Settings: Navigate to 'Settings' and then 'Store Settings' in the dashboard. Here, you can edit your store's currency, tax rules, and add store information like return policy or terms and conditions.
Publish Your Site: Once you've set everything up, click 'Publish' at the top right of the Wix Editor. Your online store is now live!
Remember, Wix Stores also offers features like promotional codes, automated emails for abandoned shopping carts, and integrations with dropshipping providers that you may want to explore. With your store now set up, you can focus on optimizing your product pages, improving your SEO, and marketing your products to potential customers.
So, is Wix Good for Ecommerce?
The answer is a resounding yes. Wix Stores is a robust, user-friendly platform that offers a broad array of features tailored for online sales. Its flexibility and ease of use make it suitable for both beginners and those with more advanced needs.
Whether you're a small business owner looking to expand online or an entrepreneur launching a new product, Wix Stores provides a comprehensive ecommerce solution to help you create a successful online store. And while it might not have the same level of advanced functionality as dedicated ecommerce platforms like Shopify or BigCommerce, for many users, the balance it strikes between simplicity and capability will be just right.
Looking to enter the world of Ecommerce? Get a quote for your project >
Hausman Graphics is a certified Wix Partner and creates stunning websites for businesses in the UK, USA and beyond. If you are looking for a new website, a fresh look for your current website, or are seeking to improve your performance on Google, contact us today and let's get started. Or if you'd like to learn a little more first, read our recent feature in The Drum.