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How To Link Your Wix Store To Instagram and Facebook

Updated: Jul 11, 2023


How To Link Your Wix Store to Instagram and Facebook

How To Link Your Wix Store To Instagram and Facebook


E-commerce has rapidly expanded, with social media platforms like Instagram and Facebook providing new opportunities for online sales. If you're running a Wix Store, connecting it to your social media platforms is an excellent strategy for reaching a larger audience and boosting your sales. Here's a step-by-step guide on how to link your Wix Store inventory to Instagram and Facebook.


Step 1: Prepare Your Wix Store

Ensure your Wix Store is ready for synchronization. Make sure your products are properly categorized, and product information is accurate and updated. Remember, clear product images and detailed descriptions will be pivotal in selling your products on social media.


Step 2: Connect Facebook to Your Wix Store

Before you can link your Wix Store to Instagram, you need to connect it to a Facebook Catalog.

  • Start by logging into your Wix dashboard.

  • Click on "Settings", then "Store Products", and finally "Facebook Catalog".

  • Click on "Connect Facebook" to link your Facebook business page.

Please note that Facebook requires your business page to be published, and you must have admin rights to connect it.


Step 3: Set Up Your Facebook Catalog

Once your Facebook account is linked to Wix, you can set up your Facebook Catalog.

  • After connecting Facebook, select "Create a New Catalog".

  • Next, click on "Start Tagging" to synchronize your Wix Store products with your Facebook Catalog.

Your Wix Store products will now appear on your Facebook business page under the "Shop" tab. This process can take a few hours for all products to sync, so be patient.


Step 4: Connect Instagram to Your Facebook Catalog

After you've set up your Facebook Catalog, it's time to link it with Instagram.

  • Log into your Instagram business account.

  • Go to "Settings", then "Business", and select "Shopping".

  • Click on "Continue" and select the Facebook Catalog you linked to your Wix Store.

After approval by Instagram (which can take a few days), you'll be able to tag your products in Instagram posts and stories.


Step 5: Tagging Products on Instagram

Now you're ready to showcase your products on Instagram.

  • When creating a post or story, you'll see an option to "Tag Products".

  • Simply tap on this option and select the product you wish to tag from your catalog.

Customers will now be able to tap on your posts or stories to see more information about your products and make a purchase directly.


So...

Connecting your Wix Store to Instagram and Facebook opens new sales channels, enabling you to showcase your products to a wider audience. By following these steps, you can smoothly integrate your Wix Store inventory with your social media platforms, boosting your brand's visibility and potential for sales. Take advantage of this feature and make your products accessible where your customers spend their time: on social media.




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Hausman Graphics is a certified Wix Partner and creates stunning websites for businesses in the UK, USA and beyond. If you are looking for a new website, a fresh look for your current website, or are seeking to improve your performance on Google, contact us today and let's get started. Or if you'd like to learn a little more first, read our recent feature in The Drum.

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